Arattai Business Platform

Manage customer conversations at scale.

Connect your systems and workflows to Arattai to reach customers, automate conversations and build richer experiences.

Team managing customer conversations with webhook events on the Arattai Business Platform Multiple business profiles under one account

From customer conversations to interactive experiences.

Whether a customer reaches out or your business reaches out to them, Arattai Business Platform gives you the tools to manage and respond to those conversations.

Customer-initiated conversations

When a customer messages your business, you get a free 48-hour window to respond and continue the conversation.

Business-initiated conversations

Use the Platform to proactively communicate with customers through approved messages, updates and campaigns.

Mini Apps

Bring interactive web experiences into Arattai so customers can complete actions within the conversation.

Grid

Connect Arattai to the way your business works.

CRM

Manage customers

Conversations

Customer messaging

Commerce

Orders & payments

Notifications

Alerts & updates

Support

Tickets & queries

Mini Apps

Richer interactions

01

Build it yourself

Connect your own systems directly to the Arattai Business Platform using REST APIs and webhooks. Build the integration around your existing workflows and infrastructure.

  • Direct server-to-server integration
  • REST APIs with standard webhooks
  • Best for teams with engineering resources
02

Via a Business Solution Provider

Go live through a BSP, a solution provider who runs messaging on behalf of your business. No servers to run on your side.

  • Fully managed by your provider
  • Runs on the provider's stack
  • Best for businesses that don't want to build
Grid
Mini Apps

Turn conversations into experiences.

Bring a lightweight version of your web experience into Arattai, so customers can browse, interact and take action without leaving the conversation.

  • Bring your catalogue into the conversation

    Embed products, menus, or services directly in the chat. No redirect needed.

  • Enable actions inside the chat

    Let customers order, book, check in, or submit approvals without leaving the conversation.

  • Share via links and QR codes

    Give customers easy access to your Mini App from any channel or touchpoint.

Mini Apps run inside the conversation. No app install needed on either side.

Lumo Athletics Mini App running inside an Arattai conversation
Order confirmation template in Hindi Order confirmation template in Tamil Order confirmation template in English
Multilingual

Reach every customer in the language that works for them.

Set up each template in the languages your customers speak. Arattai takes care of delivering the right version to each customer based on their language preference.

  • Declare language versions

    Provide a separate version of each template for every language you want to support.

  • Automatic delivery

    Arattai delivers the right language version to each customer based on their preference.

  • Override when needed

    Manually specify which language version to send whenever you need direct control.

Built for the way your business grows.

Manage messaging across your brands, teams and numbers from a single account.

Multiple businesses

Bring your brands under a single account. Manage multiple business entities and their messaging from one place.

Multiple numbers

Link and manage verified business numbers within the platform. Each number acts as a verified sender for your messages.

Teams

Add and manage the people who handle business messaging on your behalf. Keep your team's access in sync as your business grows.

Templates and workflows

Create and manage the messaging templates your business needs across different customer conversations and workflows.

Test recipients

Send messages to test recipients, review how they appear and make sure everything looks right before sending them to your customers.

AI

Connect AI to your Arattai Business Platform through our MCP connector and build AI-powered experiences into your customer conversations.

Let's get your business talking.

Connect your systems, reach your customers and build richer experiences through Arattai Business Platform.