Pricing

Simple.Transparent.

Build to give businesses more value, from day one.

Government Institutions & PSUs
Free
All Messages
Healthcare & Educational Institutes
1 million
Free messages per month
Authentication Transactional
Every Account
5,000
Free messages per month
Authentication Transactional
Completely Free
Conversational Messages
Customer-initiated conversations are free within the session window.
No per-message fee No daily cap 48-hour session window
₹0.00

Business-Initiated Messages

Reach customers proactively. Pricing is based on message type.

Authentication
OTP & Verification
Login codes, phone number validation, and high-security transaction checks.
₹0.06
per message
Transactional
Order & Utility Alerts
Order confirmations, shipping updates, payment receipts, and appointment reminders.
₹0.06
per message
Promotional
Marketing & Offers
Campaigns, product suggestions, abandoned cart reminders, and re-engagement messages.
₹0.50
per message

* All prices are exclusive of applicable taxes.

For more details, contact us at support@arattaibusiness.in

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Full rate card with volume tiers, country-wise rates, and tax details.
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